Website and Branding Audit

Please complete all fields and answer all questions as completely as possible.  Thank you!

  • Very briefly explain what your business or organization does, who you serve, what’s in it for your customers or contacts, and include any tagline.

    Think ‘elevator pitch’: a brief, persuasive speech that you use to spark interest in what your organization does that creates interest in an idea, product, or in yourself. A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds.
  • This section should include an overview of what the general purpose is and what the goals of the website are. Please select all that apply.
  • If you have a specific deadline, please state that reason.
  • How much are you willing to spend? (If you don’t have a budget, please provide a range that you are willing to invest).
  • Who will visit this site? Describe your target clients including demographic info.
  • At its core, a brand is a promise to consumers. What will customers get when they purchase a product or service under your brand umbrella?
  • How do you want people to feel about your organization when they have used your products and services?
  • Please select all that apply.
  • Design and Content Related

  • What are you offering? What do you want website visitors to find?

    Please make a list of all the sections/pages you think that you’ll need. For example, About Us, Team Member bios, blog or place for articles, video or photo albums, e-Commerce to sell your services or products, subscription or member’s area, etc.
  • If you listed any of these items as part of your website content, please provide additional detailed information if available.
  • Content can include copy, printed material, graphics, logos, photographs, videos, previous website version material, and articles or other content you own.

    Please select all that apply.
  • Yes or No – If yes, please describe what feature(s).
  • Please include at least three links of sites you like, or of your competition or likely competitors.
    What do you like and don’t like about them? What would you like to be different or better?
  • Marketing and Prospecting

  • Facebook, LinkedIn, Twitter, Instagram, etc.
  • If someone were searching for your product/service, what types of search terms (single words or phrases) might they use?

    Please list words or phrases you would use if you were searching to find your type of business or organization.

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