Cross-Promotion to Grow Your Following and Business

Interested in tapping into a whole different market? How about diving head-first into multiple markets? It might sound difficult, but companies do it all the time. It’s called cross-promotion. And believe it or not, it’s actually one of the most effective ways to grow your following. But what is cross-promotion? Simply put, it’s a marketing tactic for expanding the reach of your brand or product. In other words, it connects you with potential customers on other marketing channels. This is usually done through collaboration, where you’re cross-promoting with other businesses. But that’s not all. Cross-promotion can also be something as simple as promoting yourself on a new platform. It’s just about venturing out into new territories. That’s the gist. Ready to learn more? Great! Because we’ve got a bunch of cross-promotion ideas to help you get started. Read on to learn how to grow your eCommerce business by connecting with new types of customers.

Cross-Promotion Ideas to Kickstart Your Marketing Campaign

Know a brand that really complements your product? Are they a competitor? If not, see if they’re interested in working together. There are many influencers, non-profits, and businesses out there. And many would jump at an opportunity to collaborate with another brand. Sounds like an awesome idea, right? It is, and it’s nothing new. Cross-promotion happens around us all the time. You can see it everywhere. It’s that McDonald’s Happy Meal promoting the latest blockbuster hit. It’s that box of cereal sponsoring an Olympic athlete. Want to see the most in-your-face example of cross-promotional marketing? Visit Monster Energy Drink’s webpage dedicated to NASCAR highlights.