Branding and Website Audit

Please complete all fields and answer all questions as completely as possible. Some elements may not apply yet and need not be answered. Thank you!

Name
First Last
Company or Organization Name (if applicable)
Email
Phone
Address
Street Address Address Line 2 City State ZIP Code
Do you currently own a website address? If yes, please enter it.
Note: If you don’t currently own a website address (URL) do not purchase one yet.
Briefly describe what your organization does.
Very briefly explain what your business or organization does, who you serve, what’s in it for your customers or contacts, and include any tagline.

Thinking ‘elevator pitch’ continues to be relevant: a brief, persuasive speech that you use to spark interest in what your organization does that creates interest in an idea, product, or in yourself. A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds.
What is the purpose of having a website?
This section should include an overview of what the general purpose is and what the goals of the website are. Please select all that apply.
- Site to explain your services and products
- Site to share your services and/or products
- Sell a product or products, registration, or service online
- Site to bring in new clients/contacts to your business/organization
- Provide your customers with information on a certain subject
- Create a blog that addresses specific topics or interests
- Deliver news or calendar of events
- Provide support and/or resources for current clients
Do you have a time frame or deadline to get this site online?
If you have a specific deadline, please state that reason.
What is your budget for a website?
How much are you willing to spend? (If you don’t have a budget, please provide a range that you are willing to invest).
What visitors are you targeting?
Who do you want to visit this site? Describe your target visitor/customer/contact including any demographic information, if applicable.
Describe Your Brand Promise and Story
At its core, a brand is a promise delivered. a promise to an organization’s consumers. What benefit will customers or contacts get when they interact and connect, or purchase a product or service under your brand umbrella?
Describe Your Customer's Resulting Feelings
How do you want people to feel about your organization when they have used your products and services?
What problems do your services or products solve?
What action(s) should the user perform when visiting your site?
Please select all that apply.
- Search for information
- Purchase a service or product
- Register for an Event or Purchase Tickets
- Access the resources you have provided
- Call You
- Complete and send contact form
- Sign up for your mailing list
- Fill out a Quote request form, assessment form, or survey form
Design and Content Related
Website Content
What are you offering? What do you want website visitors to find?

Please make a list of all the sections/pages you think that you’ll need. For example, Services, About Us, Team Member bios, e-Commerce to sell your services or products, Event Registration page, Resources, Blog or place for articles, video or photo albums, subscription or member’s area, etc. Additional items and pages can always be added at a later time after your new website is live and as your organization grows.
E-Commerce, Registrations, Subscriptions, or Membership Features
If you listed any of these items as part of your website content, please provide additional detailed information as possible – if available.
Do you have content already developed for the website content listed above?
Content can include copy, printed material, graphics, logos, photographs, videos, previous website version material, and articles or other content you own.

Please select all that apply.
- Yes, content I own is already developed and available for use
- I have time and am able to create new content
- I have some content that can be used
- I need assistance developing content
- I have a logo and specific color scheme to use
- I need a logo developed
- I need a color scheme developed
- I need photography work completed
- I need videography work completed
- I prefer to directly assist in developing new content
Are there additional features you plan on adding in the future?
Yes or No – If yes, please describe what feature(s) you are considering at this time.
Websites or Designs That You Like
As possible, please include at least three links of sites you like, or of your competition or likely competitors.
What do you like and don’t like about them? What would you like to be different or better?
Marketing and Prospecting
How do people find out about your business or organization right now?
Do you currently have any social media accounts for your organization?
Facebook, LinkedIn, Twitter, Instagram, etc.
- Yes
- No
Do you currently use any email marketing to keep in contact with clients?
- Yes
- No
Do you currently use any other means to keep in contact with clients?
- Regular phone calls
- Personalized emails
- Surface mailed postcards, letters, or other pieces
- Other means of contact
Do you need business cards or other printed marketing collateral?
- Yes
- No
Internet Search Terms
If someone were searching for your product/service, what types of search terms (single words or phrases) might they use?

Please list words or phrases you would use if you were searching to find your type of business or organization.
Thank you!
You’ve reached the end of the Audit. Please click the Send Now button and your information will be sent to us via email.

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Branding and Website Audit

Design and Content Related

Marketing and Prospecting